Data Management Made Easy

Hotel customer data information gets routed to hotelier staff and personnel in-order to create a tailored experience for hotel customers. Digital Alchemy’s powerful online Data Management Center can give you up-to-the-minute access to every email sent on your property’s behalf, at the moment it arrives, with the ability to manage or modify rules and package descriptions. You can review, resend or regenerate any email in the system.

• Use the Dashboard to check VIP arrivals at a glance.
• Track and respond to specific Comment Cards via our Comment Card Central.
• View every comment or score on submitted cards online, including those who use certain types of words or gave undesired answers to specific questions.

Get the information you need the moment it is posted. Many other dynamic features are included and training is available to all clients on how to get the most from this valuable, integrated component of Digital Alchemy’s system.

Custom Reporting

Reporting is available via email or online and can provide a valuable range of information such as Comment Cards received, names of guests who need to have their email address captured when they arrive, or tracked click-throughs from various CRM messages. See results from eMarketing campaigns via eBlast Reporting which focuses on specific information to help our properties increase revenue and improve hotel marketing initiatives.

Remote access and communication with Property Management Systems allows us to identify which reservations were booked as a result of Digital Alchemy’s eBlasts. Not only do these reports detail the revenue generated from a particular eBlast, but the reports also provide which guests are attributed to these reservations.

The reports also feature the open and click-through rates, and supply the statistics from past eBlasts, which provide a comprehensive view, enabling our team to work with you to improve future eBlast campaigns and eMarketing efforts.

READ WHAT OUR CLIENTS SAY

“I was extremely appreciative of the assistance and professionalism of Digital Alchemy during our launching process. The staff was quick to react, respond and answer any questions of mine. The whole process moved as quickly as I was able to approve the documents they sent me.”

Laura Whitman
Marketing Manager of The Osthoff

“We had remarkable results from our FIRST eblast through Digital Alchemy which resulted in a 33% increase in massage business.  The eblast program paved the way for us to communicate with our clients en masse, in real time with a meaningful message.”

Kristi Slotemaker
Director of Store and Operations
InSpa