October 17, 2001
Holiday Inn Family Suites™ Welcomes
Digital Alchemy CRM Services
Orlando, FL – Holiday Inn Family Suites™ has
signed an agreement with Digital Alchemy for e-Relationship™ and
Full House™ a complete Customer Relationship
Management program designed to improve customer
loyalty and increase repeat business. The program
automatically invites guests to return to the property,
sends e-mail reservation confirmation, pre-stay
marketing, and post-stay thank you notes and provides
other occupancy-increasing services.
“We’re thrilled about this unique new
service,” said Terry Whaples, Managing Partner. “It
accomplishes our objective of developing a better
relationship with our guests while communicating
with them in a consistent and cost effective manner.
We have so much to offer families that visit the
Orlando and the Magic Kingdom. E-Relationship™ enables
us to inform our guests prior to their visit, so
they can plan their time to maximize their vacation
experience.”
Digital Alchemy services establish a rapport with
the guest that is used to educate them about specific
events and specials so they are more likely to
accept a return invitation to the hotel. Offers
are generated automatically to match guest interests
with area events, and offer rooms and airfare during
periods when the hotel has availability. The net
effect is increased occupancy, reduced cancellations,
and no-shows and increased customer loyalty.
“We are very proud to have Holiday Inn Family
Suites Resort join our rapidly expanding customer
list,” said Don Hay, CEO of Digital Alchemy. “This
resort was recently named the number one best overall
hotel in North America by Priority Club members.
It’s easy to understand why when you visit
this amazing property and see how they cater to
their guests. We are very excited about the opportunity
to help them build meaningful relationships with
their guests.”
Digital Alchemy’s team of experts has extensive
experience in the hospitality industry with unequaled
understanding of Property Management Systems. This
gives them the leadership position to offer unique,
cost-effective tools to improve customer relationships
and boost occupancy. Digital Alchemy enjoys a rapidly
expanding customer list including many fine independent
hotels and resorts plus branded properties including
Holiday Inn, Radisson, Sheraton, Westin, Doubletree,
Ramada Inn, Travelodge and Sheraton Four Points
hotels.
For further information contact:
Don Hay
Phone: (817) 249-0757
E-mail: DHay@Data2Gold.com
www.data2gold.com
Kathryn McGrath
Phone: 817.249.0757
E-Mail: kmcgrath@data2gold.com |
