June 23, 2002
Loews Hotels Orlando adds Digital Alchemy
CRM Services
Orlando, FL and Fort Worth, TX – Loews Hotels
has selected Digital Alchemy to provide customer
relationship management services to their three
Orlando properties. Digital Alchemy’s e-Relationship™ and
Full House™ services will improve customer
loyalty, increase repeat business and dramatically
multiply the number of email addresses collected
from guests. The program automatically invites
guests to return to the property, sends email reservation
confirmation, pre-stay marketing, and post-stay
thank you notes, and provides other occupancy-increasing
services.
“Our partnership with Digital Alchemy will
help us communicate with our guests and increase
their lifetime value to the company,” said
Michael Sansbury, Regional Vice President/Managing
Director of Loews Hotels. “Digital Alchemy
brings a truly unique service that helps our marketing
efforts and will increase guest loyalty and thus
the bottom line.”
Steve Haber, Founding Partner of Digital Alchemy
and founder of Bolle Sunglassees of America sees
great things in this partnership. "We are very
excited to add these Loews Hotels and help them
promote their amazing properties. The new Royal
Pacific Resort at Universal Studios in Orlando
is spectacular and provides a great opportunity
to generate return business for Loews. We look
forward to a long and productive relationship."
 Digital
Alchemy’s services consist of sending a series
email messages to guests of the hotel. “When
the guest is making their reservation is absolutely
the best time to start an electronic relationship
with them and gives them a compelling reason to
provide their email address” said Don Hay,
President of Digital Alchemy.
Digital Alchemy services establish a rapport with
the guest that is used to educate them about property-
and location-specific events and specials so they
are more likely to spend time and money on property
and later accept a return invitation to the hotel.
Offers are generated automatically to match guest
interests with area events and offer rooms and
airfare during periods where the hotel has rooms
available. The net effect is increased occupancy,
reduced cancellations and no-shows and increased
customer loyalty. “Our customers tell us
that cancellations have been reduced because guests
have their buy decision reinforced twice” said
Hay.
Digital Alchemy’s team of experts has extensive
experience in the hospitality industry with unequaled
understanding of Property Management Systems. This
gives them the leadership position to offer unique,
cost-effective tools to improve customer relationships
and boost occupancy. Digital Alchemy enjoys a rapidly
expanding customer list including many fine independent
hotels and resorts plus branded properties including
Holiday Inn, Radisson, Embassy Suites, Sheraton,
Westin, Doubletree, Ramada Inn, Travelodge and
Sheraton Four Points hotels.
For further information contact:
Don Hay
Phone: (817) 249-0757
E-mail: DHay@Data2Gold.com
www.data2gold.com
Kathryn McGrath
Phone: 817.249.0757
E-Mail: kmcgrath@data2gold.com |
