June 24, 2003
Hotel Information Systems Partners With
Digital Alchemy® to Provide Comprehensive
Database Marketing Tools
Hotel Information Systems (HIS), a division of
MAI Systems Corporation (BULLETIN BOARD: MAIY)
has partnered with Digital Alchemy®, the leading
provider of email-based CRM solutions for hotel
management companies. Digital Alchemy's technology
includes an interface that allows HIS' epitome
Property Management System users to access guest
database information and use the information to
create attractive one-to-one HTML reservation confirmations,
email marketing and sales messages, custom reports,
and email comment cards to strengthen guest relationships.
"HIS is pleased to have Digital Alchemy® as
a partner to enable our clients to improve guest
loyalty with their highly respected email-based
marketing and reporting tools," said Seth Christian,
Chief Marketing Officer, Hotel Information Systems. "Hoteliers
recognize the inherent advantages of e-marketing
to former guests, but obtaining an email address
from the guest has been difficult. Offering to
send the guest their reservation confirmation via
email results in over 50% email collection rates
at most of Digital Alchemy's clients. This new
partnership expands the capabilities of our systems
and helps epitome users achieve their marketing
goals."
"epitome PMS users can now compile guest information
including email addresses for valuable one-to-one
marketing programs and service initiatives," said
Digital Alchemy® president Don Hay. "Digital
Alchemy® provides a powerful extension to HIS'
systems by extending the power of e-marketing to
their existing customers. This will allow them
to build broadcast marketing lists and targeted
email messages that increase revenue, build guest
loyalty, and create brand recognition. Our Data2Gold
e-Relationshipsm Manager's applications gather
and use PMS data to create and email HTML reservation
confirmations, pre-stay marketing, and thank you
notes with on-line guest comment cards. The opportunity
to provide best-foot-forward marketing just minutes
after a reservation is made has resulted in significant
reductions in cancellations for our customers.
REVPAR increases are achieved by encouraging the
guest to spend more money on-property by informing
them of spa, golf, fine dining and other amenities
one week before they arrive."
About Digital Alchemy®
With extensive experience in the hospitality industry, Digital Alchemy's
team of experts understands the need of hotel management companies
and independent hotels for powerful, cost-effective software solutions
that improve customer relationships, boost occupancy, and drive
revenue. The company's Data2Gold e-Relationshipsm Manager, with
five modules, provides an unmatched range of advanced email-based
CRM capabilities that increase the effectiveness of hoteliers'
marketing programs. Digital Alchemy's rapidly expanding customer
base includes widely known independent hotels and resorts as well
as many Holiday Inn, Radisson, Embassy Suites, Sheraton, Westin,
Doubletree, Ramada Inn, Travelodge and Sheraton Four Points hotels.
For further information contact:
Don Hay
Phone: (817) 249-0757
E-mail: DHay@Data2Gold.com
www.data2gold.com
About Hotel Information Systems, Inc.
(HIS) is a wholly owned subsidiary of MAI Systems Corporation . HIS
provides total enterprise management solutions, improving critical
operations and profitability for global hotel organizations. For
a complete demonstration or additional information about epitome
Enterprise Solutions, please contact an HIS Client Solutions presentative
at 1-800-497-0532 or visit www.hotelinfosys.com.
At HITEC 2003, stop by the HIS Booth, #802.
Certain statements in this news release may constitute "forward-looking
statements" within the meaning of the Private Securities
Litigation Reform Act of 1995. Such forward-looking
statements involve known and unknown risks, uncertainties
and other factors which may cause the actual results,
performance or achievements of the Company, to
be materially different from any future results,
performance, or achievements expressed or implied
by such forward-looking statements. Such factors
include, among others, declining economic conditions,
including a slowdown or recession; future terrorist
activities affecting the hospitality industry;
the Company's ability to retain and increase revenue
from existing clients and to execute agreements
with new clients; the successful implementation
of strategic relationships with other vendors and
service providers; the competitive nature of the
market for our software products and services;
rapid technological change in the software industry
and possible delays in development or shipment
of new versions of key product lines; lack of enforceability
of intellectual property rights; the Company's
ability to attract and retain qualified technical
and management personnel; inability to control
costs; changes in our product pricing; changes
in business strategy or development plans; and
other factors set forth in the Company's Annual
Report on Form 10-K for the year ended December
31, 2002 and other interim reports filed from time
to time with the Securities and Exchange Commission.
Actual results, events and performance may differ
materially. Readers are cautioned not to place
undue reliance on these forward-looking statements,
which speak only as of the date hereof. The Company
undertakes no obligation to release publicly the
results of any revisions to these forward-looking
statements that may be made to reflect events or
circumstances after the date hereof or to reflect
the occurrence of unanticipated events.
For further information, please contact:
Seth Christian, Chief Marketing
Officer & VP Sales of Hotel Information Systems
Phone: +1-949-598-6184
E-mail: seth.christian@hotelinfosys.com
or
Don Hay, CEO of Digital Alchemy
Phone: +1-817-249-0757
E-mail: Dhay@data2gold.com
or
Kathryn McGrath
Phone: 817.249.0757
E-Mail: kmcgrath@data2gold.com |
