Digital Alchemy - Hospitality CRM and E-Marketing for Hotels and Resorts
DIGITAL ALCHEMY
5750 Stratum Drive
Fort Worth, TX 76137
817.204.0840
OVERVIEW
Digital Alchemy provides unique CRM and e-marketing services exclusively to the
hospitality industry. Email reservation confirmations automatically from your
property management system. Gather 20 times more validated email addresses. Get to know your guests better.
Our e-RelationshipSM program
helps you build a relationship with your guest.
Our custom software is placed on your property
to mine data from your property management
system.
We send a pre-stay
marketing email 7 days before their
arrival. This promotes your on-property
amenities to increase guest spending,
REVPAR and pre-booking rates.
Finally, a thank
you note is sent to your guest the
day after they leave your hotel. The link
that allows them to click through to the
comment card is shown in the next section.
Many reports are included with these services including:
Agent E-fficiency Report. Tells the collection rates for reservation agents so you can train them
to obtain more email addresses.
Find out what your guest thought of
their stay at your hotel.
"The comment cards are a great tool, we have gotten more input in 3 days than we get in a month from our printed cards."
Rick Schatz Director Of Guest Services The Governor Hotel, Portland, OR
An email thank
you note inviting the guest to click
through to a comment card.
E-Blasts are sent based on
previous guests' stay and spend history or on preferences that they specify via our VIP Concierge web interface.
For Example:
You want to send a Golf Special
to everyone in your database that lives in
New York, have stayed at
your resort 4 times, played golf at least
2 times and had an ADR of at least $195. We
can specifically send an e-Blast to those people.
Oh...
And don't forget we make sure your
deals do not go out to people with existing
reservations!
Who are your guests? Where do you
they live? Where do they spend their money while
on property?
These answers are provided by our GPS
Guest locator service. Quarterly Reports are
automatically delivered via email in PDF and Excel
formats. No more asking the IT staff to design,
run and deliver your critical data!
GPS Guest provides
valuable insight into your guests and their
travel, interests and spending habits. This report
can also help you to target your past guests for
future stays with our e-Blasts.
Would you like to gather up more email
addresses while guests are spreading the word about
how fantastic your hotel is? Wait until you you
see E-Postcard.
e-Postcard sample coming soon.
Understand your arriving guests and pre-sell amenities.
Know their preferences for when you market to them later.
The tool allows a hotel to take special care of its guests by asking them what their preferences are.
Would you like a USA Today or a
local newspaper?
Would you like your Welcome Beverage
to be Coke, Orange Juice or Water?
Would you prefer a king bed or
two queens?
Would you like your welcome snack
to be peanuts, crackers or fruit?
A hotel is able to ask any questions they'd
like.
The second part of this tool allows a hotel
to find out what a guests interests are so
that the hotel can target that guest for
future stays.
For
example:
When you visit the area which of the following do you enjoy? (Check all that apply):
This tool helps personalize your guest's stay at your hotel and make it even more memorable.
Another creative use of the technology is to sell services and products before they arrive.
For example:
The National Hotel in Miami Beach uses their Pre-Stay Marketing email to sell transportation
from the airport and amenities like in-room massage. Click here for a sample.
This tool helps personalize your guest's stay at your hotel and make it even more memorable.
To read the VIP Concierge press release please click here.
Developed using Microsoft SQL Server
2000, Windows 2000 Advanced Server, Visual Basic,
Visual Foxpro, and many other fine Microsoft products.