Digital Alchemy - Turning Data into Gold!

OVERVIEW
Digital Alchemy provides unique CRM and e-marketing services exclusively to the hospitality industry. Email reservation confirmations automatically from your property management system. Gather 20 times more validated email addresses.
Get to know your guests better.

e-Relationship

Our e-RelationshipSM program helps you build a relationship with your guest.

  1. Our custom software is placed on your property to mine data from your property management system.
  2. Our system sends a reservation confirmation.
  3. We send a pre-stay marketing email 7 days before their arrival. This promotes your on-property amenities to increase guest spending, REVPAR and pre-booking rates.
  4. A cancellation notice is sent when necessary.
  5. Finally, a thank you note is sent to your guest the day after they leave your hotel. The link that allows them to click through to the comment card is shown in the next section.
  6. Many reports are included with these services including:
    • CRM Open Report
    • Agent E-fficiency Report. Tells the collection rates for reservation agents so you can train them to obtain more email addresses.

Online Comment Card

Find out what your guest thought of their stay at your hotel.

"The comment cards are a great tool, we have gotten more input in 3 days than we get in a month from our printed cards."
Rick Schatz
Director Of Guest Services
The Governor Hotel, Portland, OR
  1. An email thank you note inviting the guest to click through to a comment card.
  2. An on-line comment card.
  3. Our new Comment Card Alert informs property personnel immediately when a significant response is received.
  4. Some of the reports that are emailed to our customers monthly or weekly:
    • A new Trend report shows the improvement or reduction in each area and for each question over the previous 8 weeks or 8 months.
    • Summary Report
    • General Comments Report
    • All Written Comments Report
    • Scores sorted and grouped by score Report

E-Blast Manager

E-Blasts are sent based on previous guests' stay and spend history or on preferences that they specify via our VIP Concierge web interface.

For Example: You want to send a Golf Special to everyone in your database that lives in New York, have stayed at your resort 4 times, played golf at least 2 times and had an ADR of at least $195. We can specifically send an e-Blast to those people.

Oh... And don't forget we make sure your deals do not go out to people with existing reservations!

View a sample!

View a sample!

GPS Guest

Who are your guests? Where do you they live? Where do they spend their money while on property?

These answers are provided by our GPS Guest locator service. Quarterly Reports are automatically delivered via email in PDF and Excel formats. No more asking the IT staff to design, run and deliver your critical data!

GPS Guest provides valuable insight into your guests and their travel, interests and spending habits. This report can also help you to target your past guests for future stays with our e-Blasts.


E-Postcard

Would you like to gather up more email addresses while guests are spreading the word about how fantastic your hotel is? Wait until you you see E-Postcard.

e-Postcard sample coming soon.


VIP Concierge

Understand your arriving guests and pre-sell amenities.
Know their preferences for when you market to them later.

  1. The tool allows a hotel to take special care of its guests by asking them what their preferences are.
    • Would you like a USA Today or a local newspaper?
    • Would you like your Welcome Beverage to be Coke, Orange Juice or Water?
    • Would you prefer a king bed or two queens?
    • Would you like your welcome snack to be peanuts, crackers or fruit?
    A hotel is able to ask any questions they'd like.

  2. The second part of this tool allows a hotel to find out what a guests interests are so that the hotel can target that guest for future stays.
    For example:
    When you visit the area which of the following do you enjoy? (Check all that apply):
    • Golf
    • SPA
    • Wine Tasting
    • Music Festivals
    • Sports
    Click here to see a sample of Kiawah Island
    Click here to see a sample of Hotel 51

    This tool helps personalize your guest's stay at your hotel and make it even more memorable.

  3. Another creative use of the technology is to sell services and products before they arrive. For example:
    • The National Hotel in Miami Beach uses their Pre-Stay Marketing email to sell transportation from the airport and amenities like in-room massage.
      Click here for a sample.

This tool helps personalize your guest's stay at your hotel and make it even more memorable.

To read the VIP Concierge press release please click here.


Technology
Developed using Microsoft SQL Server 2000, Windows 2000 Advanced Server, Visual Basic, Visual Foxpro, and many other fine Microsoft products.