History

Ours has been a history of firsts in products, innovation and service, but the one we value the most is our track record of bringing value to our clients. By constantly improving new ways to generate revenue and helping hotels build lasting relationships with guests, our services are typically three to five years ahead of the major brands and competitors.

Here are only a few of our firsts.

1999 First Hospitality-Specific eCRM Company
1999 First email-services PMS Interface
1999 First to send email Reservation Confirmation, pre-stay marketing and thank you note
1999 First HTML/Text multi-part confirmation email
2000 First to send unique email to AOL users
2000 First ASP and SaaS email system
2000 First email based on user characteristics
2002 First full-HTML Comment Card system
2002 First in hospitality to track email opens and click-throughs
2002 First to offer a system to recapture lost reservations via our cancellation notices
2003 First customer access portal for hospitality CRM
2004 First to offer Comment Card alerts
2006 First to set email send time to maximize email open rates
2007 First Mobile email templates, optimized for smaller, mobile screens
2008 First full-featured Arabic CRM
2008 First automatic generation of Comment Card by detecting mobile/desktop browser type
2009 First to generate any language
2009 First on-property email communication
2009 First score-based request to guest to fill out Trip Advisor review
2010 First CRM integrated into major PMS

READ WHAT OUR CLIENTS SAY

“I was extremely appreciative of the assistance and professionalism of Digital Alchemy during our launching process. The staff was quick to react, respond and answer any questions of mine. The whole process moved as quickly as I was able to approve the documents they sent me.”

Laura Whitman
Marketing Manager of The Osthoff