eRelationship is the name for Digital Alchemy's comprehensive, hospitality-specific CRM suite of services. Its beauty lies in its quiet, constant connection with your PMS, so that Digital Alchemy is always in touch with your property.
Our eRelationshipSM program helps you build relationships with your guests by communicating with them in words and images and by offering guests many opportunities to tell you what they want.
1. Our custom software is placed on your property to mine information from your Property Management System, alerting Digital Alchemy to new and changed reservations.
2. Our system automatically sends a beautiful email Reservation Confirmation to your guest. It looks and "feels" as if it were sent by your hotel. These messages can even be modified (seasonally or by other criteria) to include special information at various times, such as using snow images in winter and lake pictures for summer, in the case of a mountain resort.
3. We send a Pre-Stay Marketing email prior to guest arrival. This piece promotes your on-property amenities to increase guest spending, REVPAR and pre-booking rates. Upgrade offers are just one example of many ways Digital Alchemy teams with your hotel to increase ADR.
4. Cancellation Notices are sent when necessary, and our Cancellation Replies can open dialog with guests, if desired.
5. While Digital Alchemy can't promise to help you read your guests' minds, we can give you insight to their desires while they are still on property, with our industry-leading Mid-Stay Communiqué. This is an optional email sent automatically after your guests check in, stating your commitment to a quality guest experience and inviting free-format comment via an email reply. Don't be surprised if you get Blackberry responses throughout a guest's stay. But a chance to "fix" a problem before a guest departs will result in significantly higher guest satisfaction ratings on Guest Evaluations (comment cards). That can lead to better ratings and higher bonuses. It's the ultimate win-win opportunity.
6. Finally, a Thank You Note is sent to your guest the day after they leave your hotel. Thank You Notes can include a link to an optional, electronic Comment Card, which renders vital, guest-satisfaction feedback, reported to you in many ways. Hotels can even choose to receive email Comment Card Alerts about certain feedback, which can be directed to selected staff members, as appropriate.
7. None of this could be complete without reporting. Digital Alchemy provides numerous Reports and beyond reports, hotel users can gain access to their data via our new Portal. Designed in response to our users, the Digital Alchemy Portal is another demonstration of Digital Alchemy's commitment to Complete Communication Services and to our valued hospitality clients.
1. Our custom software is placed on your property to mine information from your Property Management System, alerting Digital Alchemy to new and changed reservations.
2. Our system automatically sends a beautiful email Reservation Confirmation to your guest. It looks and "feels" as if it were sent by your hotel. These messages can even be modified (seasonally or by other criteria) to include special information at various times, such as using snow images in winter and lake pictures for summer, in the case of a mountain resort.
3. We send a Pre-Stay Marketing email prior to guest arrival. This piece promotes your on-property amenities to increase guest spending, REVPAR and pre-booking rates. Upgrade offers are just one example of many ways Digital Alchemy teams with your hotel to increase ADR.
4. Cancellation Notices are sent when necessary, and our Cancellation Replies can open dialog with guests, if desired.
5. While Digital Alchemy can't promise to help you read your guests' minds, we can give you insight to their desires while they are still on property, with our industry-leading Mid-Stay Communiqué. This is an optional email sent automatically after your guests check in, stating your commitment to a quality guest experience and inviting free-format comment via an email reply. Don't be surprised if you get Blackberry responses throughout a guest's stay. But a chance to "fix" a problem before a guest departs will result in significantly higher guest satisfaction ratings on Guest Evaluations (comment cards). That can lead to better ratings and higher bonuses. It's the ultimate win-win opportunity.
6. Finally, a Thank You Note is sent to your guest the day after they leave your hotel. Thank You Notes can include a link to an optional, electronic Comment Card, which renders vital, guest-satisfaction feedback, reported to you in many ways. Hotels can even choose to receive email Comment Card Alerts about certain feedback, which can be directed to selected staff members, as appropriate.
7. None of this could be complete without reporting. Digital Alchemy provides numerous Reports and beyond reports, hotel users can gain access to their data via our new Portal. Designed in response to our users, the Digital Alchemy Portal is another demonstration of Digital Alchemy's commitment to Complete Communication Services and to our valued hospitality clients.