CRM & eMarketing

eRelationship is the foundation on which Digital Alchemy’s revenue-driving magic is built. Craft profitable, long-term relationships with your guests, studded with opportunities to build incremental revenue, through the suite of CRM emails in eRelationship. From Reservation Confirmations and Cancellation Notices to Pre-Stay Marketing pieces and Thank You Notes for which Digital Alchemy is so well-known, you can affirm booking decisions, up-sell amenities, and recapture cancellations.

Focus Guests on Features

Show off! Guests are excited about their upcoming visit to your property, or they will be after reading this piece! Focus their attention on your best features and the factors that will most enhance their stay (and your bottom-line) and in-house fine dining. Highlighting Poker Tournaments, Children’s Programs or stay-specific special events is key to increased ADR.

Build Incremental Revenue

A bargain Internet-booking rate can be more than made up for with available room upgrades, special package offers like private cabanas, or special services like in-room massages. Room rates are only the beginning of revenue production with Digital Alchemy.

Gather General Preferences

Every guest Digital Alchemy touches is a VIP. Make them more comfortable with meaningful information like pillow preference, preferred language(s) or smoking preferences

Offer Early check-in or late check-out for a fee, available Room Upgrades, transportation or Customized Food and Beverages like chilled champagne in the room - and how about some chocolate-dipped strawberries and long-stemmed roses to go with that?

Build Guest Profiles

Get personal with touches like special occasions, favorite newspapers and beverages, or allergies. Know your guest so well you can deliver what they want.

Make it Mobile!

These messages are perfect for Mobile screen-sized communication: sincere, but to-the-point! Clickable phone numbers to dining, spa, guest services, and concierge provide for easy, en-route or on-the-town requests.

READ WHAT OUR CLIENTS SAY

“I was extremely appreciative of the assistance and professionalism of Digital Alchemy during our launching process. The staff was quick to react, respond and answer any questions of mine. The whole process moved as quickly as I was able to approve the documents they sent me.”

Laura Whitman
Marketing Manager of The Osthoff

“We had remarkable results from our FIRST eblast through Digital Alchemy which resulted in a 33% increase in massage business.  The eblast program paved the way for us to communicate with our clients en masse, in real time with a meaningful message.”

Kristi Slotemaker
Director of Store and Operations
InSpa