CAN-SPAM COMPLIANCE

Digital Alchemy’s CRM services are 100% compliant with the CAN SPAM act signed into law by President Bush in December, 2003. By partnering with us, you can ensure that you are compliant and reduce your risk.

In summary, the law requires that e-mail must meet five basic requirements to avoid being labeled "unsolicited commercial" e-mail:

• The e-mail message must have correct header information.
• The message must have an accurate subject line.
• The message must contain a functioning return e-mail address.
• Senders must not send e-mail more that 10 business days after receiving a request to be removed from a mailing list.
• Commercial e-mail must contain a clear identification that the message is an advertisement, must contain a conspicuous notice of opportunity to decline further e-mail and must display the physical postal address of the sender.

The law allows companies to send one unsolicited e-mail message, but that e-mail must meet all the other criteria stated above. However, once an e-mail recipient tells the sender not to send further unsolicited e-mail, senders are obliged to comply.

Digital Alchemy screens each email as it is being sent against a list of email addresses of people who have asked to be removed from mailings. When a person goes to the opt-out screen they are provided with an opportunity to opt in to other mailings and to specify the frequency with which they are willing to receive offers.

Thank you,

Donald W. Hay
CEO Digital Alchemy