Here are a few of the “Advantages” available through Digital Alchemy:

ADVANTAGE: Digital Alchemy increases hotel revenue by connecting the property to its guests and getting those guests to spend more and do so more often.

ADVANTAGE: Digital Alchemy tracks the return-on-investment on email blasts including showing every reservation booked based on a particular email blast.

ADVANTAGE: Digital Alchemy’s proprietary technology dramatically increases email read rates leading to greater ROI and revenue.

ADVANTAGE: Digital Alchemy dramatically increases the number of valid email addresses collected from guests and gets them to look forward to hearing from you.

ADVANTAGE: Digital Alchemy tracks emails and reports on email open rates and click-throughs.

ADVANTAGE: Digital Alchemy does the work for the hotels from creative to campaign execution.

ADVANTAGE: Digital Alchemy’s software is customizable, and is tailored to each independent hotel.

ADVANTAGE: Digital Alchemy’s Pre-Stay marketing messages are a BIG point of differentiation and sales. E-messages can be customized to each season, arrival day of week, room type or many other variables.

ADVANTAGE: Digital Alchemy maximizes the impact of the marketing effort by using what we have learned about the guest.

ADVANTAGE: Digital Alchemy provides powerful reports to track success and tune messages for maximum impact.

ADVANTAGE: Digital Alchemy manages a hotel’s central database, including opt outs, bad email addresses and bounces, remove lists, customer preferences, email address changes, comment cards and more.

ADVANTAGE: Digital Alchemy manages email white-lists and black-lists to maximize email delivery.

ADVANTAGE: Digital Alchemy handles CAN-SPAM compliance as well as other legal issues.

ADVANTAGE: Digital Alchemy is a fully-automated system that connects directly to a hotel’s property-management system.

Customized, personalized email marketing is growing exponentially at properties with the Digital Alchemy Advantage. On average our customers make between $1.62 and $3.35 for every email sent using the Digital Alchemy eBlast manager tool. The Digital Alchemy Advantage makes it much more likely that email will be delivered and opened, so the effectiveness of an email blast is greatly enhanced.