The world just got a little more interesting for Micros Opera users. Digital Alchemy is pleased to announce that our Opera OXI interface has been approved by Micros! It is tested, installed at several sites and available to you! This new technology expands the ability of hotels to better understand their guests while maintaining focus on doing what they do best: delighting those guests!

Our OXI-based capabilities allow guests to update their own preferences, email addresses and even their names and much more through our web services. This information is entered directly into the PMS database via little web forms that can be incorporated into web pages or eRelationship emails in a simple, user-friendly format. And because that user is your guest, using this unique and innovative interface enhances their guest experience while reducing your labor cost for increasing the accuracy and accessibility of guest information.

Here are a few of the exciting things we can now do with OXI (well, exciting to us geeks anyway):

• Our eClub service can now create a new profile in Opera when the guest signs up (from an email or your website, before they ever stay at your property!)
• A guest can add or update preferences in our VIP Concierge service and we can instantly write them to Opera. For example, the guest enters their pillow and floor preferences, suite request or any other custom data you want into our VIP Concierge system and we write it directly to Opera.
• Your hotel staff will be able update the email address of a guest in Opera via our portal.
• Guests can update their snail mail address directly to Opera. We can send an email to guests who do not have a valid address asking them to provide that information and make it part of their Opera profile. Email marketing is greatly enhanced when you can segment data by where the guest lives.
• Request cell phone numbers for emergency messaging or so the concierge can contact them.
• Allow a guest to enter their birthday or anniversary date to their Opera profile. This allows us to send you alerts for guests that are on property.

Micros has been a valued partner for Digital Alchemy since we created our first interface for Fidelio 6 in 1998 and their very first Business Events interface in 2002. This new and enhanced OXI XML interface provides the only true two-way interface to Opera for a CRM provider. To use these great new features, you will need to be on Opera version 5.0.2.02 or newer and order the Digital Alchemy OXI Interface from Micros.

What would you like to see this new interface do? Please let us know. Our engineers love to play with their toys after they are created. Your creativity and our technology are a great mix.

Please contact your account manager or email us at CustomerCare@Data2Gold.com for details. Send your product suggestions to: dhay@Data2Gold.com.