CRM & eMarketing
Our dynamic CRM services provide content that is timely, relevant, dynamic, and always complementing seasons and events. Creative content encourages your hotel guests to tell you their preferences, feedback, and what can make their experience even better throughout the course of their stay. This conversation with guests begins with our suite of CRM services – eRelationship.
First comes the interface link to your hotel's specific Property Management System. Next in line is our ability to retrieve guest information straight from the PMS to compile our eye-catching confirmation and marketing emails. Our services are a compelling means of communication with your guests so that your staff can better manage guest arrivals, stay experience and preferences.
Reservation Confirmations are designed primarily to transmit specific information to each guest about their upcoming stay, but more importantly to reinforce their decision to stay with you! Beautiful images and hints of the pleasures that lie ahead will help your guests to feel confident in choosing your property. Links to your property’s website are included throughout, to drive traffic and maximize the investment in your site.
Pre-Stay Marketing pieces (pre-arrival letters) are crafted to be the tail feathers in the peacock for your property. Rich imagery and compelling messages, linked respectively to your website, give opportunities to gather incremental revenue from your guests before they set foot on your property. Showcasing your location, amenities, dining, spa, sports and uniqueness is a sure route to increased revenue.
Cancellation Confirmations are sent to guests whose plans change, but Digital Alchemy doesn’t stop there. Cancellations can include links that open dialog with guests, looking for those who may have changed plans due to competitive pricing. Armed with this information, Revenue Managers can contact those guests with alternate offers to try to recapture that revenue. In everything we do, we do with our client’s bottom line in mind.
Comment Card services and Thank You Notes are an important touch of class. Together, both ensure appreciation for your guests' business and gather important feedback. Complete with hand-written signatures from key personnel, Thank You Notes add that last stamp of personalization to each visit. They include invitations and links to our optional online Comment Card services, furthering dialog with guests and enhancing your ability to meet the needs of future guests.
Combined, this sequential collection of custom designed Reservation Confirmations, Pre-Stay Marketing messages, Cancellations with feedback forms, Thank You Notes, and online Comment Cards creates an opportunity for direct communication with your guests. Each of these messages is expertly crafted to form vivid impressions of your property’s uniqueness, and always with respect for your brand.
Mobile Solutions and Multiple Languages
Maximize your reach! All Digital Alchemy hotel services, which are available in email and web format, have now been optimized for smaller cell phone screens as well. Your guests are mobile and on the go, your hotel CRM services should be too. We offer mobile solutions that reach your guests wherever they may be, via mobile phone.
Reaching guests in their preferred language helps them feel valued and understood. Depending on demographics, this can be a very rewarding feature. Multiply all of this by the number of languages you need available to your clientele, and discover the extent of the Digital Alchemy Advantage.
Other Hotel CRM Innovations
Additional services allow each property to customize their spectrum of CRM offerings to best suit their own needs. Digital Alchemy has developed many extra features that are designed to foster increased hotel guest dialog and to gather incremental revenue.
Including VIP forms with CRM pieces will help hotels customize and offer premium services and products to guests. Upgrade Manager offers quickly increase ADR, advancing the opportunity to upgrade hotel rooms with unsold inventory, all at the hotel’s discretion.
Communications are enhanced with Mid-Stay Communiqué, a customized email sent after guest check-in. This interactive solution simply reminds the guest of your commitment to exceptional service, plus invites them to reply with any requests they might have. Touching base with your guests while they are still on property is the ideal time to perfect their stay experience before they complete their post-stay evaluations, especially if your compensation or hotel’s ratings are dependent on them.
What great experience isn’t followed up with the offer to “do it again sometime – soon?” Bounce Back offers do just that for your guests, with a personalized invitation to return during an interval planned by you. Once configured, this fully customizable feature automatically sends the invitation.
TripAdvocate —
Be Your Own Advocate!
Boost your TripAdvisor® ratings with TripAdvocate™! Impact your presence on web review sites by drivng positive reviews. TripAdvocate encourages guests to report positive feedback directly to TripAdvisor.
